"People aren't hearing all the music.
Artists and producers work hard in the studio perfecting their sound. But people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line, the music doesn't move you.
With Beats, people are going to hear what the artists hear, and listen to the music the way they should: the way I do
BEATS BY DR.DRE AND DAVID GUETTA LAUNCH THE NEW BEATS MIXR HEADPHONES
Collaboration with Two-Time Grammy Award Winning Artist David Guetta Aims to Deliver an
Unparalleled Sound Innovation in a Strong, Light, yet Powerful Headphone
Beats™ Electronics LLC, the company co-founded by legendary artist and producer Dr. Dre and
Interscope Geffen A&M Chairman Jimmy Iovine, introduce the Beats Mixr. Developed in conjunction
with two-time Grammy Award winning producer and world-renowned DJ David Guetta, the Beats
Mixr is a headphone designed specifically for DJs, combining ground-breaking sound quality with an
ultra-compact design.
“The Beats Mixr is designed as the ultimate weapon of choice for DJs, providing them with a direct
connection between the music and the audience.” said Jimmy Iovine, Chairman of Interscope
Geffen-A&M Records and co-founder of Beats by Dr. Dre. “As David can attest, the quality of
headphones can make or break a performance and the Beats Mixr will provide DJs with studio
quality sound along with the impact of a live concert in product that is durable and flexible enough to
withstand the most intense performances.”
The Beats Mixr is simply strong, light powerful and brings bringing the Beats sound quality not only
to professional DJs but also to consumers that seek the highest headphone experience. The perfect
choice for DJ’s of all types from hip-hop to electronic music, the Beats Mixr is able to handle the
highest of sound levels without compromising the studio quality sound expected from all Beats by
Dr. Dre products. The Beats Mixr volume levels have been optimized to perform in loud, high noise
environments whether it is in a club, a recording studio or on the street, and its unique design also
allows the wearer to conveniently swivel the ear cup 180 degrees in order to listen to the external
environment.
Beats by Dr. Dre has always been committed to restoring the emotional connection between the
artist and the listener and allowing consumers to feel music the way the artist intended. Which is why
Jimmy Iovine chose David Guetta, one of the world’s greatest DJs and producers, to help design the
Beats Mixr and deliver an unrivalled superior quality audio experience.
“The process of creating the Beats Mixr headphones was completely collaborative between me and
Beats by Dr. Dre,” said David Guetta, two-time Grammy Award winning Producer and DJ. “Our
vision was to create the perfect world class headphone for DJs and music lovers alike and the
outcome is truly amazing! I use headphones every day in the studio and every night at gigs, so I
know how important the difference in quality is and want to share that. The sound is better than
anything I’ve experienced before because it doesn’t distort no matter what volume I am playing
music at. They’re easy to travel with because they’re so light and compact. I love using them when
I’m DJing, creating music or just when I’m listening to music on the move.”
The Beats Mixr will be available at HMV (UK), Media Saturn (Germany), FNAC (France) and Apple
Stores in Europe in December 2011. The product is available in both black and white (Apple
Exclusive) in matte finish. The product will be listed at a suggested retail price of £249.95.
David Guetta’s album Nothing But The Beat was released on 26th August 2011 through Virgin
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